Spreading Xbox love—and promotions—across social media
As the senior designer, I concepted, storyboarded, and art directed every placement for Microsoft Store + Xbox seasonal promotion calendar. I partnered with motion designers, marketing orgs, Xbox Brand, and game publishers in creating compelling, cinematic videos that rallied gamers for the latest deals Xbox had to offer.
For each campaign, we crafted a longform version for Facebook and YouTube and shorter, more targeted edits optimized for paid and boosted placements.
We fired up gamers from around the world through global versions in English, French and German
Constantly iterating, we worked closely with our social and paid media teams in extending our reach and message to the right gamers at the right time.