Crafting a campaign celebrating recent grads and the possibility ahead
For Microsoft Store’s latest graduation campaign our team came up with creative concepts focused on graduates and their families. Aesthetically, we wanted to celebrate students’ tenacity and hard work while conveying awe for the future. Strategically, we made sure our concepts resonated with our target and that they’d excel across physical stores, digital surfaces, social media and beyond.
The illustration style is minimal and serene, considering one’s place and potential in the world