GS&F Agency Website

A website overhaul built to better serve the agency’s two main audiences—new business and prospective employees.

As the lead art director, I partnered with our UX team in creative direction and design from discovery through launch. The objective was to redesign the GS&F website to amplify their brand and appeal to senior level talent and professional clientele.

In order to curb the too-many-cooks-in-the-kitchen issue that often arises with self-promotional work, the UX designer and I worked in secrecy during the initial phase of the project.