A website overhaul built to better serve the agency’s two main audiences—new business and prospective employees.
As the lead art director, I partnered with our UX team in creative direction and design from discovery through launch. The objective was to redesign the GS&F website to amplify their brand and appeal to senior level talent and professional clientele.
In order to curb the too-many-cooks-in-the-kitchen issue that often arises with self-promotional work, the UX designer and I worked in secrecy during the initial phase of the project.
With a show-don’t-tell approach to content, we lead with client work, company culture and results, while keeping marketing jargon to a minimum.
Built to be managed by any team member in a user-friendly CMS, content stays fresh—from the latest press releases to custom homepage takeovers.
The site won gold District and Nashville ADDY awards for interactive self-promotion