As part of Firestone’s commitment to country music, we partnered with a luthier in Nashville to hand-build a custom semi-hollow electric guitar. The guitar accompanied a Destination Country summer tour—ending up in the hands of musicians and fans across the country.
And since every great guitar is named for a special lady, we named ours after songwriter, composer and Harvey Firestone’s wife—Idabelle.
With nearly one million views and great fan interaction, we helped Firestone grow into the official tire of country music.
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Our next video featured Dave, the self-taught luthier who opened his workshop to us during each stage of his guitar build process.
See the craftsman behind Idabelle