Johnny Whitman
Senior Art Director and Digital Designer

Tennessee State Government Branding

While working at GS&F, our creative team was tasked with creating a brand for the State Government of Tennessee. We explored many conceptual directions and logo iterations landing on a simple and clear mark that is easily recognizable and scalable. This system is one that all agencies could use as part of a branded house—informing citizens and employees that Tennessee doesn’t operate as 23 individual departments — but as one statewide enterprise doing great things for the citizens of Tennessee.

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