Johnny Whitman
Senior Art Director and Digital Designer
ofh-7.jpg

Operation Finally Home

In honor of its 10th anniversary, nonprofit Operation Finally Home partnered with Sword & Plough to launch a national campaign. Beginning on Veterans Day, a limited edition Urban Ruck was avaialable for purchase with 100% of net proceeds benefiting Operation Finally Home. Each purchase came with the personalized story of an Operation Finally Home house recipient. The backpacks sold out within a week

download-11.jpg
download-3.jpg
 The campaign produced more than 203 million impressions in 23 placements across print, online and broadcast outlets, including  Fox & Friends , MSNBC,  Southern Living  magazine, key local media markets and more.

The campaign produced more than 203 million impressions in 23 placements across print, online and broadcast outlets, including Fox & Friends, MSNBC, Southern Living magazine, key local media markets and more.

download-7.jpg
ofh-7.jpg
 Each purchase came with a personalized thank you from a vet helped by Operation Finally Home.

Each purchase came with a personalized thank you from a vet helped by Operation Finally Home.

download-12.jpg
download-5.jpg
download-4.jpg
 Winner of a National Bulldog Award and four PRSA Parthenon Awards in Media Relations and Best Campaign Under $100,000

Winner of a National Bulldog Award and four PRSA Parthenon Awards in Media Relations and Best Campaign Under $100,000

download-13.jpg