Johnny Whitman
Senior Art Director and Digital Designer
x_gsf-home-thumbnail.jpg

GS&F Agency Website

A website overhaul built to better serve the agency’s two main audiences—potential new business and prospective employees.

As the lead art director, I partnered with our UX team in creative direction and design from discovery through launch. The objective was to redesign the GS&F website to amplify their brand and appeal to senior level talent and professional clientele.

In order to curb the too-many-cooks-in-the-kitchen issue that often arises with self-promotional work, the UX designer and I worked in secrecy during the initial phase of the project. Check out the site at gsandf.com or read this article detailing the project.

gsf-home-mockup@2x.jpg
gsf-ipad-mockup@2x.jpg
 With a show-don’t-tell approach to content, we lead with client work, company culture and results, while keeping marketing jargon to a minimum.

With a show-don’t-tell approach to content, we lead with client work, company culture and results, while keeping marketing jargon to a minimum.

download-1.jpg
download-2.jpg
 Built to be managed by any team member in a user-friendly CMS, content stays fresh—from the latest press releases to custom homepage takeovers.

Built to be managed by any team member in a user-friendly CMS, content stays fresh—from the latest press releases to custom homepage takeovers.

download.jpg
download-3.jpg
 The site won gold District and Nashville ADDY awards for interactive  self-promotion

The site won gold District and Nashville ADDY awards for interactive self-promotion